About Me

Next Best…

I started out at an in-house advertising group at the World’s Most Famous Arena where I got to write for some of New York’s greatest sports franchises, rub elbows with famous athletes, see my work on display on Jumbotrons, even skate on Rangers ice.

From there I moved on to a more editorial form of advertising…the advertorial. It’s a little bit of marketing, a little bit of advertising, all rolled into one. I came up with concepts for hundreds of advertisers to help them better serve the audiences of Rolling Stone, Us Weekly and Men’s Journal and then developed the content to support these ideas.

Next up, The New York Times. They contacted me because they wanted to revamp the way they did their advertorials to be more like what I was doing at Wenner Media. After a bit of resistance from those who were used to doing things a certain way, I was able to sell many concepts to advertisers and in so doing, test my writing chops. I had to shift from the in-your-face style that worked so well at Wenner to a more refined and thoughtful style for The New York Times audience. Got it. Done.

Moving on to digital. It’s the place to be and I had to be there. From Web site concepts to integrated marketing programs to Facebook applications, I discovered that a good idea is a good idea, it’s just a matter of utilizing technology to help get it out there and make it spread. It’s exciting to be in an industry where new and better ways to talk with people and market products are being discovered each day. No one wants the same old thing. Everyone wants the next best. It’s coming up with the next best that I thrive on. It drives me each and every day to push myself, to learn, to grow, to move forward and to come up with that next big idea.