CB2

CB2, a new destination from Crate & Barrel, was opening its first store in the Big Apple and they wanted to make sure New Yorkers knew all about it. To showcase the wide breadth of affordable, modern housewares and furniture at CB2, we came up with the idea to create a ‘newspaper catalog’ by wrapping a different section of the paper each day for one week with attention-grabbing messaging and products. Unfortunately, production costs associated with this idea were too high and the unit never ran.