Johnnie Walker

Johnnie Walker’s “Keep Walking” ad campaign has run in over 120 markets and I’m proud to say that I developed a customized “Keep Walking” advertorial for Men’s Journal. Leveraging the campaign tagline, I came up with the idea to feature top adventure athletes who have faced adversity in life (from a blind mountain climber to a free ride biker who has broken nearly every bone in his body), yet they’ve always kept walking. A butterfly gatefold unit housed the creative and further reinforced the “Keep Walking” concept and visual.