Matrix

Whether your hair is long, short, curly or straight, Matrix products can help any woman get an award-winning look. To increase awareness of Matrix’s diverse product lines, we developed this advertorial series to run in conjunction with the country’s top awards shows. With awards shows typically happening on Sunday nights and Us Weekly going to print on Mondays, pulling these off was a well-orchestrated production that I managed, while also overseeing creative and copy for each high-impact unit. Our photo shoots were featured on Access Hollywood and the campaign received magazine industry accolades and awards.