Philips

Bringing to life Philips “Sense and Simplicity” tagline to The New York Times audience was the task. The idea was simple--create an ad unit to help these movers and shakers simplify their overly hectic lives with some useful tips and tricks. The advertorial ran as a center spread in the main news section of The Times (the first time an advertorial ever ran in the main news section of the paper) and it was also featured on nytimes.com and on the Philips web site.