Plavix

This heart medication wanted to run a special section in The New York Times Sunday Magazine in order to reach a large audience that fit its target market. Their timing was Q1 so I came up with this high-impact idea to run an insert of miniature Valentine’s Day cards. The insert would run on heavy stock paper and the cards would be perforated, encouraging pass along. It was heart related messaging on a day about loving with all your heart. Unfortunately, production costs associated with this idea were too high and the unit never ran.